Before Ranknv
Strata Insurance Solutions had the specialist knowledge to support clients across Australia, but its online visibility did not reflect the strength of the business.
The website was not consistently appearing when people searched for strata insurance across major cities. Larger providers were taking the strongest positions, even when Strata Insurance Solutions offered more focused expertise.
The opportunity was to create a national search presence around the services and locations most likely to generate valuable enquiries.
What was holding them back
The previous SEO strategy was not producing enough visibility or conversions.
Important locations were not supported by clear, dedicated pages, while the existing content did not always match what potential clients were searching for.
This limited the business to a smaller search footprint and made it difficult to compete nationally..
The problems included:
- Limited visibility across major Australian cities
- Important locations without dedicated pages
- High-value book categories ranking below smaller competitors
- Service pages not clearly matching search intent
The business was not consistently appearing when people searched for strata insurance across Australia.
What we changed
We developed a national SEO strategy around the cities, services and searches most likely to generate enquiries.
Dedicated location pages were created for major Australian markets, supported by clearer service content, stronger internal linking and more focused search targeting.
Each page had a clear role. It needed to match the search, explain the service and make it easy for the visitor to take the next step.
The approach included
- Dedicated pages for major Australian cities
- Stronger strata insurance service pages
- Search-intent research for each location
- Google Ads campaign restructuring
The proof
The results were immediate and measurable:
Cost per lead, down from $140
Conv rate across 2026
