Case Study

Claytons Australia

Clayton’s Australia came to Ranknv after years of expensive, disconnected marketing. Traffic was falling, paid campaigns were producing poor quality results and the tracking could not be trusted.
Google Ads
SEO
Website Design
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Before Ranknv

The reports said growth. The business was seeing the opposite.

Clayton’s was paying for SEO, Google Ads and website support, but performance was moving backwards.

Website traffic had fallen by 55% over five months. Paid campaigns were producing large volumes of traffic while conversion rates dropped below 1%, and the reporting did not clearly explain what was generating real enquiries.

The business was spending heavily without having reliable data or a clear view of what needed to change.

What was holding them back

Traffic was falling, spend was being wasted and the tracking was wrong.

Two Google Tag Manager containers were firing into the same GA4 property, alongside an outdated Universal Analytics tag.This caused ecommerce figures to be counted twice and made it difficult to trust the reporting.At the same time, broad Performance Max and Demand Gen campaigns were producing thousands of visits without enough enquiries. The website navigation also made it harder for customers to reach the products they were searching for.

What we found

  • Website sessions had fallen by 55%
  • Conversion rates had dropped below 1%
  • Ecommerce data was being counted twice
  • Reported conversions did not match GA4
  • Irrelevant searches were using the budget
  • Organic visibility was sitting around page three
  • Broad campaigns were driving low-value traffic
  • Product journeys were difficult to follow

SEO, Google Ads and the website were being treated separately

What we changed

Fix the data first. Then fix what was wasting money.

We removed the duplicate tracking setup, cleaned up outdated tags and corrected the conversion measurement.

Once the data could be trusted, we reviewed the Google Ads account and paused the campaigns, keywords and search terms that were not producing valuable enquiries.

Budget was redirected towards the product lines that were converting, including tote, jute and calico bags.

We also simplified the website navigation, improved the product paths and strengthened the pages customers were reaching through Google Ads and organic search.

The work included

  • Removing outdated and conflicting tags
  • Pausing low-performing campaigns
  • Cutting irrelevant keywords and search terms
  • Refocusing spend on converting product categories
  • Simplifying the website navigation
  • Improving product and enquiry pathways
  • Improving the SEO structure
  • Providing direct and consistent reporting

Google Ads, SEO, tracking and the website were managed as one connected system.

The proof

Less spend. More leads. Numbers they can trust.

Clayton’s now receives more enquiries from its Google Ads, pays less for each conversion and has data that can be used to make confident decisions.

The website is easier to navigate, organic visibility has improved and the business is less reliant on paying for every click.

7.6x

higher conversion rate

87%

More print bag enquiries

50%

Lower cost per conversion

6.1%

in June 2026

Approximately 2.4 times the previous 12-month average.
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