Website Design & SEO for Accountants

Trusted by Accountants Nationwide

We Design Websites That Deliver Results for Your Accounting Firm

Your website is often the first impression potential clients have of your accounting firm, and it should do more than simply look good—it should actively drive business growth. As experts in accountant website design and SEO for accounting firms, we specialise in creating high-performance, SEO-optimised websites designed to convert visitors into qualified leads and long-term clients.

With years of experience in designing and developing websites specifically for accountants, we understand that your website needs to be more than just a digital brochure. It’s a powerful tool that plays a pivotal role in your online marketing strategy. Whether you’re a tax accountant, bookkeeper, financial planner, or CPA, we create custom websites that not only look visually appealing but also generate measurable results. We focus on driving inquiries, improving your search engine rankings, and enhancing your online visibility.

Our approach combines a strong foundation in web development with proven digital marketing strategies tailored for the accounting industry. We’ve helped accounting firms of all sizes—from startups to established practices—achieve significant growth online. Through local SEO for accounting firms and tailored lead generation strategies, we ensure your website reflects your brand’s professionalism while actively working to grow your client base.

From our initial consultation to the ongoing support post-launch, we collaborate closely with you to ensure every aspect of your website is aligned with your business objectives. Our websites are meticulously crafted with specific goals in mind: enhancing user experience, boosting organic search visibility, and ensuring functionality across all devices. The result? A website that not only looks great but performs optimally and delivers sustainable, long-term business results for your accounting firm.

Why Accounting Firms Partner with Us For Website Design & SEO

Local Expertise and Proven Results

With extensive experience creating websites for accounting firms, we specialise in local SEO for accountants to ensure your website is visible to the right audience. Our proven strategies have helped our accounting clients rank in the top 3 on Google for key terms like "business accountant" and "small business accountants." This means your website will not only look great but will also attract the clients you want from your local area.

Mobile-Friendly and Responsive Designs

With more users browsing the web on mobile devices than ever before, having a mobile-friendly website is crucial. We design websites that work flawlessly on all devices, from desktops to smartphones. Our responsive designs ensure that your website adapts to different screen sizes, providing a consistent experience for all users, no matter how they access your site.

Custom-Built Websites for Accountants

We understand that every accounting firm is unique, which is why we build custom websites for accountants that meet your specific needs. Whether you need a simple landing page or a complex multi-page site, our designs are tailored to represent your brand and services while driving business growth. No two websites are the same—each one is as unique as your firm.

Continuous Support and Maintenance

Your website needs to evolve along with your business. That’s why we offer ongoing support and maintenance services after the website launch. Whether it’s updating content, adding new features, or refining SEO strategies, we provide ongoing assistance to ensure your website stays current and continues to perform well.

Focus on User Experience (UX)

A well-designed website should be intuitive and easy to navigate. We place a strong emphasis on user experience (UX), ensuring your clients have a seamless, enjoyable visit from start to finish. By improving website usability and functionality, we reduce bounce rates and increase engagement, ultimately leading to higher conversion rates.

Transparent Pricing with No Hidden Fees

We believe in transparency at every stage of the process, including pricing. Our clients appreciate that our prices are clear and upfront, with no hidden fees or surprises. Whether you’re opting for a custom website design or ongoing SEO services for accountants, we provide a clear breakdown of costs so you know exactly what you’re investing in.

Our Website Design Portfolio

We take pride in the work we’ve done for businesses across various industries, and our website design portfolio showcases the exceptional results we’ve achieved. Each website we’ve built is not only tailored to reflect the brand’s identity but also designed with performance and conversion in mind.

HOW WE WORK

Our Proven Process for Designing Accounting Websites That Work

At the core of our work is a structured approach that ensures every website we build meets the unique needs of your accounting firm. We believe in collaborating closely with you to understand your business objectives, your clients, and your vision. This allows us to create a website that not only represents your brand but also drives measurable results. Our process is focused on delivering a website that combines beautiful design, effective SEO, and high conversion rates, ensuring your site functions as a powerful asset for your business.

01
Discover and Define

We start by learning about your accounting firm, your goals, and your target audience. By understanding your business, we’re able to tailor your website’s design and functionality to meet your needs.

02
Design and Build

Next, we design and develop your custom website. It’s optimised for both SEO for accountants and conversion rates, with a focus on delivering a seamless user experience. We make sure your website not only looks good but also works as a powerful marketing tool.

03
Launch and Grow

Once your site goes live, we provide ongoing support, performance tracking, and SEO optimisation to ensure that your website continues to perform well and generate leads long after launch.

Our Services for Accountants

Our Website Design and SEO Services

We offer a range of services tailored to meet the unique needs of accounting firms. Whether you’re looking for a custom WordPress website, local SEO, or lead generation strategies, our services are designed to enhance your online presence and drive business growth. Each service is focused on delivering tangible results, from improving search engine rankings to converting website visitors into valuable clients. Our team works closely with you to ensure every aspect of your website supports your firm’s goals and is optimised for performance, functionality, and user experience.

Custom WordPress Websites for Accountants

Build a fast, secure, and easy-to-manage website that highlights your brand and engages your audience. We specialise in creating SEO-optimised websites designed to convert visitors into clients.

SEO for Accounting Firms

Improve your website’s search engine rankings and online visibility. Our team uses proven strategies to optimise your site for both local and broader search terms, ensuring your firm ranks highly for relevant keywords.

Lead Generation Websites for Accountants

Our websites are designed with lead generation in mind. We create high-converting landing pages and funnels that capture inquiries and turn website visitors into clients.

Local SEO for Accountants

We focus on local SEO to ensure your firm stands out in your region, ranking for local search queries that matter most to your potential clients.

Content Writing for Accountants

High-quality, SEO-optimised content is key to improving your rankings and engaging your audience. We offer professional content writing services that speak directly to your target market while driving traffic to your site.

Online Marketing for Accounting Firms

We provide expert online marketing for accounting firms, including social media marketing, email campaigns, and Google Ads. Our goal is to drive more traffic to your site and generate quality leads.

Website Hosting and Maintenance

We offer fast, secure hosting and ongoing website maintenance, keeping your website optimised, up-to-date, and secure. We provide continuous support to ensure your website is always running smoothly.

Analytics and Reporting for Accountants

We offer detailed analytics and reporting services to track your website’s performance. From traffic sources to user behaviour, we provide insights to help you make data-driven decisions and continually optimise your website for growth.

Our Services for Accountants

Our Website Design and Development Services

We offer a range of services tailored to meet the unique needs of accounting firms. Whether you’re looking for a custom WordPress website, local SEO, or lead generation strategies, our services are designed to enhance your online presence and drive business growth. Each service is focused on delivering tangible results, from improving Googles search engine rankings to converting website visitors into valuable clients. Our team works closely with you to ensure every aspect of your website supports your firm’s goals and is optimised for performance, functionality, and user experience.

Custom WordPress Websites for Accountants

Build a fast, secure, and easy-to-manage website that highlights your brand and engages your audience. We specialise in creating SEO-optimised websites designed to convert visitors into clients.

SEO for Accounting Firms

Improve your website’s search engine rankings and online visibility. Our team uses proven strategies to optimise your site for both local and broader search terms, ensuring your firm ranks highly for relevant keywords.

Lead Generation Websites for Accountants

Our websites are designed with lead generation in mind. We create high-converting landing pages and funnels that capture inquiries and turn website visitors into clients.

Content Writing for Accountants

High-quality, SEO-optimised content is key to improving your rankings and engaging your audience. We offer professional content writing services that speak directly to your target market while driving traffic to your site.

Local SEO for Accountants

We focus on local SEO to ensure your firm stands out in your region, ranking for local search queries that matter most to your potential clients.

Digital Marketing for Accounting Firms

We provide expert online marketing for accounting firms, including social media marketing, email campaigns, and Google Ads. Our goal is to drive more traffic to your site and generate quality leads.

Website Hosting and Maintenance

We offer fast, secure hosting and ongoing website maintenance, keeping your website optimised, up-to-date, and secure. We provide continuous support to ensure your website is always running smoothly.

Analytics and Reporting for Accountants

We offer detailed analytics and reporting services to track your website’s performance. From traffic sources to user behaviour, we provide insights to help you make data-driven decisions and continually optimise your website for growth.

Website Design Pricing

Tailored solutions to help your business shine online. Choose from our three packages designed to meet your unique needs, ensuring exceptional performance and stunning design.

Essential
$5,000

Ideal for businesses building their online foundation.

Enhanced
$7,250

Perfect for businesses seeking a polished and cohesive online presence.

Premium
$10,000

Designed for businesses focused on lead generation and regional reach.

PRICING

Website Design Pricing

Tailored solutions to help your business shine online. Choose from our three packages designed to meet your unique needs, ensuring exceptional performance and stunning design.

Template

Ideal for small accounting firms just getting started online. This package includes a 3-page custom WordPress website, responsive design, and contact form integration.

Essential

Perfect for firms looking to establish a stronger online presence. This package includes a 5-page custom WordPress website, Google Analytics setup, and SEO integration.

Enhanced

For firms seeking a polished, lead-generation-focused website. This package includes an 8-page custom WordPress design, Google Business Profile setup, and advanced SEO strategies.

Premium

Designed for larger firms or those focused on regional reach and advanced SEO. Includes custom lead-generation pages, advanced website customisation, and enhanced contact forms.

What Our Accounting Clients Say

Don’t just take our word for it—hear from some of the accounting firms we’ve helped:

“Really happy with the facelift Josh! Have already been getting lots of compliments”
Callum Wall

Silverwall Accountants

“I have worked with Josh for years and his SEO and digital marketing skills are elite. I've watched businesses jump up the pages of Google rapidly due to his advice and implementation. Too many larger firms lack responsiveness and the ability to get the work done, whereas Josh's personable approach will ensure that you get the best results possible.”
Simon Burke

Acctivate Accountants

Everything You Need for Effective Local Search

Our Local SEO Services for Accountants

Google Business Profile Optimisation

We optimise your Google Business Profile to ensure your accounting firm stands out in local search results. By providing accurate contact details, compelling business descriptions, and professional images, we help potential clients find and trust your business. A fully optimised profile improves your rankings in Google Maps and the local search pack, ensuring your firm is easily discoverable by local clients searching for accountant services.

Content Creation for Local Search

We develop location-specific landing pages tailored to your accounting services and target areas. These pages are designed to rank for local search terms like “business accountant in [Your Area]” and “tax preparation near me.” Providing valuable, location-focused content helps potential clients make informed decisions, driving higher engagement and conversions. This content strengthens your local SEO and enhances your firm’s visibility in your area.

On-Page Optimisation for Accountants

We optimise your website for local search by refining meta tags, headers, and on-page content with relevant local keywords, such as “accountant services in [City]” and “tax accountant near me.” We also implement schema markup, helping search engines understand your accounting firm’s location relevance. These updates improve your rankings for local searches and make your website more visible to clients seeking accounting services in your area.

Citation Building for Accountants

Accurate and consistent online business listings are critical for local SEO success. We use advanced tools like Ahrefs to identify and create citations across trusted directories, ensuring your accountant name, address, and phone number (NAP) are consistent across the web. This consistency boosts your credibility with search engines and potential clients, helping your firm become more trustworthy and easier to find.

Review Management for Accounting Firms

Your online reputation is crucial for attracting local leads. We implement a proactive review strategy that encourages satisfied clients to leave authentic feedback on platforms like Google Business Profile. These reviews build trust with your audience and improve your rankings. By showcasing positive feedback, we help position your accounting firm as a top choice for local clients.

Keyword Research for Accountants

We conduct thorough keyword research to identify the specific phrases your clients use, such as “best accountant in [Your Area]” or “affordable tax services in [City].” By focusing on high-value, local keywords, we ensure your accounting firm connects with the right audience. This drives more targeted traffic to your site, increasing client inquiries and boosting your local presence.

Everything You Need for Effective Local Search

Our SEO Services for Accountants

Google Business Profile Optimisation

We optimise your Google Business Profile to ensure your accounting firm stands out in local search results. By providing accurate contact details, compelling business descriptions, and professional images, we help potential clients find and trust your business. A fully optimised profile improves your rankings in Google Maps and the local search pack, ensuring your firm is easily discoverable by local clients searching for accountant services.

Content Creation for Local Search

We develop location-specific landing pages tailored to your accounting services and target areas. These pages are designed to rank for local search terms like “business accountant” and “tax preparation near me.” Providing valuable, location-focused content helps potential clients make informed decisions, driving higher engagement and conversions. This content strengthens your local SEO and enhances your firm’s visibility in your area.

On-Page Optimisation for Accountants

We optimise your website for local search by refining meta tags, headers, and on-page content with relevant local keywords, such as “accountant services” and “tax accountant near me.” We also implement schema markup, helping search engines understand your accounting firm’s location relevance. These updates improve your rankings for local searches and make your website more visible to clients seeking accounting services in your area.

Link Building for Accountants

Accurate and consistent online business listings are critical for local SEO success. We use advanced tools like Ahrefs to identify and create citations across trusted directories, ensuring your accountant name, address, and phone number (NAP) are consistent across the web. This consistency boosts your credibility with search engines and potential clients, helping your firm become more trustworthy and easier to find.

Review Management for Accounting Firms

Your online reputation is crucial for attracting local leads. We implement a proactive review strategy that encourages satisfied clients to leave authentic feedback on platforms like Google Business Profile. These reviews build trust with your audience and improve your rankings. By showcasing positive feedback, we help position your accounting firm as a top choice for local clients.

Keyword Research for Accountants

We conduct thorough keyword research to identify the specific phrases your clients use, such as “best accountant” or “affordable tax services.” By focusing on high-value, local keywords, we ensure your accounting firm connects with the right audience. This drives more targeted traffic to your site, increasing client inquiries and boosting your local presence.

Case Studies

SEO Success for Accounting Firms

From reducing lead costs to securing first-page rankings, our case studies show the measurable impact of our accounting SEO Clients strategies. Here’s how we’ve transformed businesses just like yours

Acctivate Accountants

  • Challenge: Build a new website for a startup accounting firm and compete against established firms with significant SEO budgets.
  • Results: Achieved first-page rankings for “Business Accountant Brisbane” with a well-designed website alone, without additional SEO spend.
  • Impact: Regular inquiries from new clients, validating the website as a lead-generation asset and boosting confidence in their online presence.

Silverwall Accountants

  • Challenge: Establish a strong online presence and compete with larger, established firms in Brisbane’s competitive accounting sector.
    Results: Secured first-page rankings for high-value keywords like “small business accountant Brisbane” through a targeted website rebuild and strategic SEO improvements.
    Impact: Significant increase in client inquiries and leads, with the website becoming a trusted resource for Brisbane’s small business community.

Once your website is live it’s time to market yourself

SEO and Digital Marketing for Accountants

Once your accounting website is live, the next phase of success begins with SEO and digital marketing. This is where your website starts working as a lead-generation tool, bringing in targeted traffic and building your online presence. Whether you’re a tax accountant, bookkeeper, financial advisor, or business accountant, we use proven strategies to ensure your website attracts the right clients.

Research and Analysis

Every successful local SEO campaign for accountants begins with in-depth research and analysis. We conduct a thorough audit of your website using tools like Google Search Console and Ahrefs to identify opportunities for optimisation. We assess factors like site structure, URL hierarchy, internal linking, and overall crawlability to ensure your site is search-engine-friendly.

Keyword research is a key part of the process. We focus on high-intent, location-specific keywords that your potential clients are searching for, such as “business accountants near me” or “tax accountants.” These keywords guide content creation, helping us attract the most relevant traffic to your website. Additionally, we perform competitive analysis to uncover what’s working for similar accounting businesses in your area. We evaluate competitors’ backlinks, domain authority, and top-performing pages to create a data-driven strategy tailored specifically to your accounting firm.

Implementation

Once our research is complete, we implement the plan across your accounting website. Optimising your Google Business Profile is a top priority, ensuring your business is visible in local searches and Google Maps. This includes refining key details such as address, phone number, business hours, and images. By incorporating relevant local keywords into your profile, we improve your firm’s discoverability.

Next, we focus on website structure and sitemap creation. We optimise the user experience by reorganising your website for easy navigation and clear calls-to-action. Location-specific landing pages are created to target clients in your city or suburb, and surrounding regions. These pages are optimised to rank for local search queries, ensuring your accounting services are visible to the right clients.

Backlink Building is essential for strengthening your website’s authority. We develop a tailored strategy to secure high-quality backlinks from reputable sources such as local business directories, industry-specific websites, and trusted partners. This enhances your domain authority and improves your rankings on search engines.

Tracking and Optimisation for Accountants

SEO is an ongoing process, and monitoring performance is essential to ensure continued success. Using tools like Google Analytics, Ahrefs, and Google Search Console, we track your website’s rankings, traffic, and conversions. These insights allow us to measure the effectiveness of our SEO efforts and make data-driven adjustments.

We provide detailed monthly reports that show growth in search visibility, website traffic, and lead generation. We also continually optimise your strategy to account for new trends, algorithm updates, and feedback. Regular communication with you ensures that we stay aligned with your goals. We’re always ready to adjust the approach to keep your accounting firm competitive, whether you’re a bookkeeper, CPA, or financial planner, and help you reach clients in your local area and beyond.

Key Content Sections Your Accounting Website Needs to Rank on Google

To ensure your accounting firm’s website ranks well on Google, it’s essential to have the right content that aligns with SEO best practices. SEO isn’t just about having keywords on your website; it’s about creating content that helps Google understand your services and connect you with potential clients. Below are key content sections that every accounting website should include to improve local SEO rankings and attract more relevant clients, especially in specific locations.

Service Pages with Local SEO Optimisation

Each service your accounting firm offers should have its own dedicated page that is optimised for both SEO and local search. Whether you provide tax preparation, bookkeeping services, or business accounting, these pages need to target location-based keywords. For example, a page focused on “small business accountant in [Your City]” helps you rank for search queries like “business accountants near me” or “tax accountant in [City].”

By including location-specific keywords in your page titles, headings, and body content, you signal to Google that your services are relevant to those searching within that geographic area. This is especially important for accounting firms looking to attract clients from specific regions.

About Us Page with Location-Specific Information

An About Us page builds trust and credibility with potential clients. This page should include information about your accounting firm, your team, and your experience working with clients in specific locations. For instance, if you serve businesses in Sydney, mention your experience working with small business owners in Sydney or local tax clients in Sydney.

Location-specific content on this page helps strengthen your local SEO by connecting your services with a particular city, increasing your chances of showing up in local search results for terms like “accountants in Sydney.”

By including location-specific keywords in your page titles, headings, and body content, you signal to Google that your services are relevant to those searching within that geographic area. This is especially important for accounting firms looking to attract clients from specific regions.

Client Testimonials and Case Studies with Location Context

Client testimonials and case studies provide social proof and enhance your site’s authority. When possible, add location-specific details to these sections, such as “business accountant for small businesses in [City]” or “helped clients in [Region] with tax preparation services.” This content not only strengthens your website’s trustworthiness but also optimises it for location-based keywords.

By including client experiences tied to specific locations, your site becomes more relevant to Google when someone searches for terms like “tax services near me” or “accountants for small businesses in [City].”

Frequently Asked Questions (FAQ) with Local Search Intent

Including an FAQ section is not only helpful for visitors but also for SEO. Address common questions related to your accounting services with an emphasis on local search. For instance, answer questions like “What are the best tax services for small businesses in [City]?” or “How can I find a trusted accountant near me?

Using location-based keywords in the FAQs helps your website rank for specific search terms related to your services in a given area. This boosts your local visibility and helps clients in those regions find your firm more easily.

Contact Us Page with Local SEO Enhancements

Your Contact Us page is essential for both user experience and local SEO. Include your physical address, phone number, and email, and make sure to optimise the page with location keywords like “accounting firm in [City]” or “tax accountant serving [Region].” This improves your local search rankings and makes it easy for potential clients to find your business.

For accounting firms, adding a Google Map to the page showing your office location further helps with local SEO and shows up in Google Maps results, which is crucial for clients searching for accountants nearby.

Clear Calls-to-Action (CTAs) with Location Targeting

Throughout your website, ensure your calls-to-action (CTAs) are optimised for local conversions. Instead of just “Contact Us,” try location-based CTAs like “Request Your Free Tax Consultation in [City]” or “Speak with a Local Business Accountant Today.” This adds a personalised touch and makes the CTA more relevant for local clients.

When clients feel they are being offered something tailored to their location, they are more likely to engage with your services. This approach also helps improve local search rankings by reinforcing the geographical relevance of your business.

Frequently asked questions!!

We primarily use WordPress to build custom websites for accountants. WordPress offers flexibility, ease of use, and the ability to optimise for both SEO and conversions. It’s a powerful, scalable platform that allows for easy content updates, integration with third-party tools, and customisation to meet the unique needs of your accounting firm.

While we specialise in working with accounting firms nationwide, our local SEO services are specifically tailored to ensure your business ranks for location-based searches. Whether you’re in a major city like Sydney, Melbourne, or a regional area, our strategies help you reach clients in your specific geographic area, driving local traffic to your site.

We work with a wide variety of accountants including tax accountants, business accountants, bookkeepers, auditors, financial planners, and CPAs. Whether you are a solo practitioner or part of a larger firm, we can tailor your website and SEO strategy to fit the specific needs of your accounting practice.

Yes, we have a proven track record with accounting firms. Our clients consistently see improvements in their search engine rankings, lead generation, and overall online presence. Check out our case studies to see how we’ve helped firms like Acctivate Accountants achieve first-page rankings and regular inquiries through a well-designed, optimised website.

We’ve launched a range of custom websites for accountants of all sizes, from simple brochure sites to more complex, lead-generation websites. These websites are designed to be SEO-friendly, mobile-responsive, and easy to navigate. Whether you need a website refresh or a completely new build, we focus on user experience, functionality, and brand integration to create sites that convert visitors into clients.

In addition to website design, we offer a range of digital marketing services including SEO for accountants, Google Ads, content writing, social media management, and email marketing. Our goal is to provide a comprehensive solution that helps your accounting firm grow its online presence, attract new clients, and convert leads into long-term relationships.

We work closely with you to understand your accounting firm’s brand and ensure it’s reflected throughout your website. From your logo and colour scheme to your tone of voice and visual elements, we tailor the design to align with your brand’s identity. This ensures that your website not only looks professional but also creates a consistent, cohesive experience for your clients.

Yes, we offer ongoing support to ensure your accounting website remains updated and secure. We provide website maintenance, regular SEO optimisations, and troubleshooting to keep your site performing well. We also offer hosting services to ensure your website is fast, secure, and always up and running.

Absolutely. We can create custom forms tailored to your specific needs, whether it’s for contact inquiries, appointment bookings, or client onboarding. These forms are designed to streamline your workflow, collect the right data from clients, and integrate with your practice management tools. We can even set up lead generation forms that help convert visitors into potential clients.